actively developing strategies and programs aimed at rostering a culture of inclusion and belonging, for both employees and consumers--with the desire to achieve key business results from investments in DEI. Yet, executive leaders and people managers continue to struggle with understanding the specific role they should play as allies and advocates, and what approaches effectively foster meaningful systemic change. DEI C.R.E.D.E.N.T.I.A.L explores the contours of DEI initiatives and leverages both research-informed and practical experiences to equip readers with relevant tools and techniques that will accelerate any company's DEI journey. By defining 10 key areas of focus from Equity vs. Equality to Team and Talent to Decolonization of the Mind, this book implores readers to embark on a personal and professional journey to understand how empathy and a growth mindset enables us to learn and lead more effectively. Moving from intent to action and impact is often a complex journey, and with DEI goals and metrics being the expectation from employees today, it is critical that leaders understand the C.R.E.D.E.N.TI.A.L.