2Whether you're a veteran, newbie, or "accidental" event planner, you'll learn fresh strategies to smartly select speakers, manage logistics, set a content road map, as well as plan and execute rave-worthy events of all types.Inspired by decades of delivering everything from large-scale corporate events to multiple TEDx gatherings, this fun, practical book will transform how you plan your next event, no matter how large or small.Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered.This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. It will be of value to both the professional event planner and to clients who are dealing with planners.