They know Everything is really about getting back to the basics and keeping it simple! Most salespeople are "type-A" personalities. They want answers that are quick, successful, and easy to implement. There are dozens of great sales books, but many of them are complicated--full of statistics and graphs and charts. You won't find that here. This book gives you straightforward, proven strategies that actually work. For example, say, "I'm here to see the owner" the next time you walk into a business for the first time! These strategies were identified after working with tens of thousands of salespeople over almost thirty years and the guidance of a sales mentor who developed and practiced many of the strategies. Now you have them at your fingertips. So what are you waiting for? Don't you want to officially know "everything"?