Design For Identity: How to Design Authentically for a Diverse World
Design For Identity: How to Design Authentically for a Diverse World
Bantom, Jessica
product information
Condition: New, UPC: 9798887970141, Publication Date: Sat, April 1, 2023, Type: Hardcover ,
join & start selling
description
8

Design is expression, a service, an act of creativity. But if designers design for everyone, how can there be so little diversity in the profession? In this book, Jessica Bantom examines the implications of design in everyday life, from spaces and products to images and the fashion industry. Too often design concepts are based on assumptions and stereotypes that don't necessarily reflect customers' lives and values. Certain company symbols and brands, such as the image of Aunt Jemima, have stirred controversy for years but only recently has there been a corporate social awakening. The demographics of our society are changing and becoming more diverse, yet different perspectives are often ignored unless there's fallout from public backlash.


Bantom explores the concept of human-centered design that taps into an understanding of identity: how people live, what's important to them, and what informs their perspectives and experiences. Engaging directly with customers to identify their challenges and working with them to test ideas and solutions is the foundation of human-centered design. It's vital for businesses to get on board and change outdated mindsets if they want to be successful.


Bantom explains the six habits of culturally competent designers that can make this shift happen, and result in design solutions that resonate with people of diverse backgrounds. She offers a Design for Identity blueprint that honors humanity, celebrates diversity, promotes equity and inclusion, and ensures that the design profession mirrors and keeps up with the realities of our evolving world.

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

Cats vs. Dogs Mad Libs: ...

by Monaco, Jack

Paperback /Paperback

Manners Time

by Verdick, Elizabeth

Hardcover /Board Books

$6.74

Halloween

by Hofer, Charles C.

Hardcover /Hardcover

$23.49

listens & views

STILL HOT FOR YOU (CAN)

by BOBBY O

VINYL LP

out of stock

$30.99

TIEMPO DE FOLKLORE

by HUELLA PAMPA

COMPACT DISC

out of stock

$16.99

SALUT LES SIXTIES (FRA)

by SALUT LES SIXTIES

COMPACT DISC

out of stock

$20.99

FLYING-LIVE FROM THE GREY EAGLE

by LAMOTTE,DAVID

COMPACT DISC

out of stock

$18.25

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.