ntroduces the theory and hands-on skills required to begin a career as a floral designer. This beautiful, heavily-illustrated textbook features over 1200 color images, including flowers, foliage, dried materials, and potted plants, to engage students and help with identification. The text begins by introducing the floriculture industry and careers, the history of floriculture, and design principles and elements. The textbook then presents the various types of products used in floral designs, before progressing into common floral applications and events. 75 Step-by-Step Procedures, featuring new illustrations, in-depth instructions, lists of materials needed, and alternate floral materials, help new instructors and students learn proper design. Twenty new Career Connections feature interviews of professionals from all areas of the industry who share their professional journeys and offer advice to students entering the profession. The text is designed to be used in both floral design and agriculture programs, and the student projects at the end of each chapter provide ideas for SAEs.