al presence you desire? If your answer is NO, you are not alone! Many modern businesses have attempted to create a digital presence with little success. Their gung-ho approach to social media marketing has seen them waste a lot of time, money, and energy with nothing to show for it.

Do you know why these businesses did not succeed? They did not have a plan. As the famous adage states: if you fail to plan, you are planning to fail! Moreover, some have tried to plan, but since they don't know what to plan for, they end up with the wrong objectives; hence they get undesired results.

With William Robert Smith's Social Media Marketing: A Comprehensive Guide to Setting Up an Effective Social Media Marketing Strategy; you will find all the practical steps you should follow to create an effective social media strategy. It is a wide-ranging guide that will make it effortless for you to develop an effective social media marketing strategy.

Unlike other typical self-help books, this groundbreaking work takes you through the nitty-gritty of social media marketing. It contains practical steps on how to use different social media platforms to take your business's digital presence to the next level.

Now more than ever, every business needs to develop an effective social media marketing strategy. In a world where a post on social media platforms attracts more attention than news items on mainstream media, every business is interested in this powerful tool. The new way forward dictates we need to let go of the ancient strategies that are no longer effective. Instead, we need to embrace the world of social media and harness its power for business success.