usiness and social environment, "crisis response" is most often dominated by communications concerns-ensuring the public, media, employees, and other stakeholders know:

• What has happened;
• What may happen next; and
• What you are doing about it.
• 
  

And with Twitter, Facebook, Instagram, and other platforms, a fumbled, ineffective public response can mean the difference between a crisis that is managed... and a crisis that manages you.

Chief Crisis Officer is built on the premise that every company and organization needs to identify a leader and structure for an effective and efficient crisis communications response. Using a mixture of real-life examples, analysis, and tactical guidance, this book breaks down crisis events into their component parts and provides both a strategic approach and the proper tools to enable the Chief Crisis Officer to assemble his or her team and respond when the inevitable crisis occurs.

Getting ready-and effectively cleaning up the mess-is what Chief Crisis Officer is all about.