Outsiders have so many questions about the misunderstood public relations industry:

Isn't it all just writing press releases? When should I start? Why can't I get my story on the front page of the New York Times?

To get the most from your PR investment, you need an insider's perspective.

Writing in an Advice Column format, Amanda Proscia draws on her 30 years of experience to dish out answers to answer your questions-even those you might hesitate to ask a PR pro. In a series of witty exchanges, you'll learn:

• What PR is and what it isn't (like, advertising, marketing and sales)
• Why you might not be ready to invest in PR
• The "3 I" formula for spotting a newsworthy angle

Get ready to be entertained as Proscia shares stories, insights, and frank thoughts on how PR works, when it fails, and how to course correct as the story changes.

Whether you're a PR newbie or a seasoned pro, you'll enjoy this refreshingly honest guide to public relations from the client's perspective. Better yet, you'll emerge with a better understanding of how to put PR to work for your business.