Traditional approaches that only focus on diet or exercise often fail to deliver long-term results. That's because they do not account for the mental, physical, and external obstacles that can derail us from staying consistent with our habits.

Accordingly, challenges such as emotional eating, a lack of motivation, an aging body, or life obligations can prevent us from maintaining the body and health we desire. It's no wonder then that 90% of diets fail and 92% of New Year's Resolutions go unmet.

By taking a mind-first, comprehensive approach to optimizing one's body, The Nine Shifts empowers readers to achieve a true, lasting transformation.

Readers are taught about nine major challenges-in the areas of mind, body, and life-that over-40 professionals face when trying to optimize their body and health. Then, they are taught The Nine Shifts to make in the areas of mindset, metabolism, and momentum-via a clear framework and nine detailed action plans-to overcome their challenges and achieve a lasting mind-body transformation.

In an era where 70% of Americans are either overweight or obese, The Nine Shifts delivers an "inside-out approach" to ending this common struggle.