The book is chock full of crazy ideas that Dan thinks helped him break out of the mid-level mediocre career he was stuck in and successfully climb the corporate ladder. These are activities that he actually did during his career. Crazy things like taking his apple for a walk every day. Or telling his wife that the company he worked for was going to pay for them to go to Hawaii in 5 years. He also did a lot of fun stuff at lunch that made going to work something to look forward to.
After he retired, he was regularly asked to travel and give talks about the California Earthquake Authority and what California expects from the insurance industry after the next big earthquake. In this capacity, he has made presentations in Christ Church New Zealand, Istanbul Turkey, Mexico City Mexico, and all over the USA.
But after these talks the young professionals always wanted to know how he got that job. So, he wrote down all the activities that he thought helped him succeed in business and his career. What he found was that as a busy husband and dad with an active home life, many of his career jump starters were nourished and completed during his many lunch hours. Soon he started making presentations on the things he did during his lunch hours that he felt turbocharged his career. And now you have it in book form.