Growth literally and indisputably describes this book's purpose: a how-to for business development, strategy, execution, marketecture, corporate development, and more. The author's deep experience in the field provides transparent insight, enabling the business reader to immediately benefit from decades of experience in one fast, adventurous read. Discover the true meaning of the word "marketecture" from the man who coined the phrase. Learn from his mistakes, triumphs, and visionary solutions to what some consider simple problems after they have spent decades searching for the solution themselves.If you find yourself in technology, M&A, business development, or strategic growth of any organization, this is a book that you can get your teeth into and immediately alter your trajectory, confirm that you are on track, or completely change the way you think about the strategic directions or architecture of your organization.