y leader needs to succeed? Humility. Walk with a Humble Swagger combines lessons learned over a career of recruiting top talent and growing agencies with valuable tips for successful creatives in the advertising industry.

"This book is all about taking recruiting skills, coupling them with passion and drive, and applying them to building a winning team in the business world." - Dick Vitale, ESPN analyst and former coach

Author Michael Palma, of the top-tier recruiting firm The Palma Group, draws these lessons from his early days as a player and college coach, including stories involving other titans of the game like John Thompson, Bobby Cremins, Frank McGuire and Lou Carnessecca. Palma's deep understanding of recruiting and talent for relationship building, cultivated both as a high school All-American and a coveted college recruit (sought after by coaching legends like Rick Pitino, Dick Vitale, Jim Boeheim, John Thompson and Jim Valvano), proved instrumental in his transition to the business world and his ongoing success in helping agencies close deals and grow.

This book shares unique insight into lessons learned as a recruiter, spanning both the worlds of basketball and advertising. While these are two industries that don't conventionally overlap, recruiting talent is the lifeblood of success in both, and Walk with a Humble Swagger showcases how grit, humility, confidence (and a bit of humor) can help agencies and recruiters get ahead by securing new business and producing better content, in an increasingly competitive space.

In memory of Coach Valvano and his beloved twin sister, Michelle, who passed away from cancer 25 years apart, a portion of the proceeds of this book will be donated to the Vitale Fund for Pediatric Cancer Research.