Life: Stop Chasing Unicorns and Product-Market Fit by Joseph Hanna is a game-changing guide for entrepreneurs, product managers, and innovators who want to thrive in today's fast-paced business environment. This book challenges the conventional wisdom of product-market fit as a static, one-time milestone. It introduces a dynamic new framework-the Pivoting Life Operating Model (PLOM)-emphasizing continuous innovation and adaptability.

Through engaging storytelling and real-world examples, Hanna explores why traditional product management and entrepreneurship approaches often fall short. He argues that the secret to long-term success lies not in finding a mythical "perfect" fit but in developing the agility to pivot quickly and effectively in response to changing market conditions.

Using analogies from popular films, sports, and philosophy, the author makes complex concepts accessible and entertaining, demonstrating how to build a culture that embraces change and fosters continuous improvement.

Readers will discover practical strategies and tools to:

Identify the right moments and methods to pivot while maintaining core goals. Use metrics-driven decision-making to enhance product strategy and management. Leverage Al and data products to stay ahead of the competition. Overcome common pitfalls that stifle innovation and lead to stagnation. Apply the operating model's innovative frameworks to data products and technology-enabled services.

The PLOM operating model is the product manager's equivalent of SCRUM for engineering. It defines a scalable, repeatable, and measurable framework with defined roles, responsibilities, processes, tools, and success metrics for the innovation process.

Ideal for startup founders, corporate executives, product teams, and anyone involved in scaling products, this book provides an exciting roadmap to mastering the art of pivoting. Each chapter is packed with actionable insights, metrics, and frameworks to help you build a resilient and forward-thinking organization. Whether you're looking to innovate within your current market, enter new markets, or revolutionize your entire business model, "Pivoting as a Way of Life" is your essential guide to achieving sustained growth and success.