Marketing: Theory, Evidence, Practice
Marketing: Theory, Evidence, Practice
Sharp, Byron
product information
Condition: New, UPC: 9780195590296, Publication Date: Mon, January 1, 2018, Type: Paperback ,
join & start selling
description
2Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner
profiles, and gives students industry insight that will support them in their careers.

Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven
framework for understanding the marketing process.

This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals

reviews

Be the first to write a review

member goods

No member items were found under this heading.

listens & views

ARISE MY LOVE

by ALONSO,TONY / HAUGEN,MARTY

COMPACT DISC

$17.75

GO

by BREAKERZ

COMPACT DISC

out of stock

$18.99

DESPITE & STILL

by FOGARTY,MELISSA

COMPACT DISC

out of stock

$11.25

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.