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- Written by a well-respected, go-to pet expert: Zazie Todd has been interviewed or mentioned in The New York Times, Slate, Washington Post, People Magazine, among other outlets, and writes a column for Psychology Today.
- Zazie's blog, Companion Animal Psychology, has exploded in popularity since the publication of her book Wag: it receives over 50,000 visitors a month, and she has 25k Facebook followers and 12k Twitter followers.
- From a critically acclaimed and award-winning author: Todd's Wag won the coveted Maxwell Medallion from the Dog Writer's Association of America in 2020, and was widely praised by pet experts across North America, including The Academy for Dog Trainers.
- Guided by expertise: Zazie specializes in companion animal behavior, and has An Advanced Certificate in Feline Behaviour from International Cat Care.
- More than a quarter of all households have a cat, and cat adoption increased by 250% during the COVID-19 pandemic.
- Cat owners have a statistically higher interest in reading books: 55% report reading books as their preferred leisure activity.
- Accessible and grounded in science: Zazie breaks down the scientific research on cats' health and happiness to make it applicable for ordinary cat owners, and tackles contentious issues in cat ownership with thoughtfulness and expertise.
- Cats are Instagram and TikTok celebrities: Stars such as Nala the Cat and Lil BUB possess millions of followers, and many high-profile accounts dedicate significant attention to the health and wellness of cats, which Purr focuses on.
- Uses cat psychology and cats' unique relationship with humans to explain how we can give our purring companions the happiest life possible, through enriching their play, diet, exercise, reducing their anxiety, and more.
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