820th Anniversary Edition In this definitive and popular guide, now in its fifth edition, industry expert Katharine Giovanni covers the basics of starting a new concierge, lifestyle management, errand service, or personal assistant company, from creating a business plan to handling the day-to-day logistics. This valuable resource--indispensable for small boutique services to large corporations--is packed will sales ideas, marketing tips, sage advice on topics such as insurance, and much more. Topics include why the concierge business is poised to explode in coming years, how to find a niche market, what services to offer, how to set fees, and how to sign top vendors and negotiate commissions from them. This book has been used by more than 10 thousand people from all over the world looking to start a Concierge and/or Lifestyle Business. Katharine's unique guidance has helped many successful start-ups through her ability to deliver time tested information for success in previous editions plus other books.